YJ GIS Industrial Limited

Outdoor knives outdoor tools development trend

Development Trend

Product demand diversification: Consumer demand for outdoor knives and outdoor tools is increasingly diverse. From the perspective of product types, the outdoor knife market includes multi-functional knives, folding knives, tactical knives, straight knives and other types. Different types of knives are suitable for different outdoor scenes and user needs, such as multi-functional knives set a variety of tool functions, easy to carry, suitable for a variety of daily outdoor tasks; The length of the jungle knife is more than 15cm (which belongs to the control tool in China) or the field survival knife, which is more suitable for cutting and opening roads in the complex field environment.

Application field expansion: The application field of outdoor knife continues to expand, mainly used in tactics, field survival, hunting and other fields, while with the popularity and diversification of outdoor sports, its use in daily outdoor leisure activities is also more and more extensive. For example, camping, hiking, cycling and other activities, outdoor knives can be used to cut ropes, prepare food, build camps and other work.

Material and process improvement: In order to meet consumers' requirements for durability and functionality of outdoor knives, manufacturers continue to improve material selection and process production. For example, some outdoor tools use high-performance stainless steel, such as Japan AUS series stainless steel, making the tool more durable and corrosion resistant; In the process, through fine grinding, heat treatment and other processes, improve the sharpness and service life of the tool 4.

Online sales growth: With the development of the Internet, online sales channels have become an important way for consumers to buy outdoor knives and outdoor tools. The e-commerce platform provides a rich choice of products, and consumers can easily compare the price, performance and user evaluation of different brands and different styles of products, so as to make purchase decisions. At the same time, online sales also provide brand owners with broader market coverage and can reach more potential consumers.

Will outdoor knives expand in the future?

Outdoor knife has great potential to expand the application field in the future. With the development of society, the progress of science and technology, and the changes in people's lifestyles and needs, the functions and application scenarios of outdoor knives will continue to be excavated and innovated. Here's a breakdown:

Deepening and expanding the existing fields: In the traditional application fields of tactics, field survival, hunting, etc., the function of outdoor knives will be more refined and specialized. For example, in the field survival scenario, in addition to the existing cutting, chopping, peeling and other functions, the future outdoor knife may be combined with the field environment monitoring function, such as built-in small temperature and humidity, pressure sensors, etc., to help users better understand the environmental conditions, to provide a basis for survival decisions. In the tactical field, outdoor knives may be combined with advanced communication and positioning technology, such as equipped with micro signal transmitters to facilitate location marking and information transfer during missions.

Emerging outdoor activities: With the rise of emerging outdoor sports such as urban exploration, wilderness cycling and camping integration, the application scenarios of outdoor knives will be further enriched. In urban exploration, outdoor knives can be used for unlocking and removing obstacles in some special cases; For camping enthusiasts, outdoor knives are not only used for traditional camp construction and food preparation, but also for simple maintenance and emergency treatment of bicycles, such as cutting brake lines and disassembling parts.

Extension of daily life and work scenarios: The function and convenience of outdoor knives may make them more used in daily life and work scenarios. For example, in home maintenance and DIY handmade, outdoor knives with multiple functions can replace some conventional tools to improve work efficiency; In some specific working environments, such as forestry, horticulture, express logistics and other industries, the portability and versatility of outdoor knives may also be more recognized and applied. For example, when foresters trim branches and clear woodland, a sharp, durable and versatile outdoor knife can be a useful tool; The efficiency of the outdoor knife can also play a role in the work of the Courier in unpacking, cutting packaging belts and so on.

Technology integration to create new fields: With the development of science and technology, the integration of outdoor knives and scientific and technological elements will create new application fields. For example, the intelligent outdoor knife integrates GPS positioning, environmental monitoring, emergency call and other functions to provide timely and effective rescue support for outdoor enthusiasts when they encounter danger or disorientation; There may also be outdoor knives with self-cleaning and self-sharpening functions, using new materials and MEMS technology to reduce the maintenance cost and difficulty of outdoor knives during use, and expand its application in long-term outdoor activities.

How to promote outdoor knife to expand new areas?

To promote the expansion of new fields of outdoor knives, we can start from the following aspects:

Product innovation

Functional innovation: The development of outdoor knives with a variety of functions, in addition to the traditional cutting function, can also be integrated such as field environment monitoring (built-in small temperature and humidity, pressure sensors, etc.), communication (equipped with a miniature signal transmitter) and other functions to meet the new needs of different scenarios.

Design innovation: Innovation in the design of knife type, knife handle, etc. For example, designing tool shapes suitable for different emerging outdoor activities; Optimize the handle design, so that it can provide a more comfortable and stable holding experience in different scenarios, and pay attention to the appearance design to meet the individual needs of consumers.

Material innovation: The use of new materials to improve the performance of outdoor knives, such as the use of stronger, lightweight and corrosion resistant materials, improve the durability and adaptability of the tool to adapt to the complex environmental requirements of new fields.

Market expansion

Focus on emerging outdoor activity groups: carry out precision marketing for emerging outdoor activity enthusiasts such as urban exploration, wilderness cycling and camping integration. Understand their needs in activities, promote outdoor knife products suitable for these scenarios, and emphasize the practicality and convenience of their functions.

Develop new sales channels: Strengthen cooperation with e-commerce platforms, take advantage of online channels, and expand the market coverage of products. At the same time, actively explore new offline channels, such as cooperation with professional shops in related industries, to improve product exposure and purchasability.

Strengthen brand building and publicity: Enhance brand awareness and reputation through advertising, social media, offline activities and other ways. Hold outdoor knife skills training, outdoor experience activities, etc., to enhance consumer identity and loyalty to the brand, attract more potential consumers.

Industrial chain coordination

Strengthen upstream and downstream cooperation: work closely with raw material suppliers to ensure a stable supply of high-quality raw materials, and jointly develop new materials; Cooperate with sales channels and timely understand market feedback in order to adjust product strategies and improve the overall efficiency and competitiveness of the industrial chain.

Cross-border cooperation: Cross-border cooperation with other industries, such as cooperation with science and technology enterprises to develop intelligent outdoor knives, and joint promotion with outdoor clothing and equipment brands, to achieve resource sharing, complementary advantages, and jointly open up new market areas.

Meet regulations and standards: In-depth understanding of the laws and regulations and related standards of different countries and regions on outdoor knives, to ensure that products meet the requirements in the design, production and sales process, and to avoid the promotion and application of products in new fields due to regulatory issues.